Waiting for pho with my assistant.
César González
Copywriter / creative with 20 years experience in Puerto Rico and US Hispanic markets working with brands like GSK, P&G, Johnnie Walker, Puerto Rico Tourism, Puerto Rico Economic Development, Ford, Subway, Suiza Dairy, Oriental Bank, Welch’s, Knorr, Axe, among many others.
I’ve been fortunate enough to work during a time of great change for advertising and marketing, witnessing how digital and social joined “traditional” as platforms for communication. This keeps life interesting and challenging, but in the end it’s all about ideas. No matter the medium, they have to be memorable, moving and good for business.
These changes and Puerto Rico’s wild economic landscape have helped me expand on what I can bring to a team… one has to do a little bit of everything. I can develop ideas and creative strategies for 360 campaigns or work specifically as the platform requires it, be it shopper market programs, digital, social, promotional or experiential.
I am fully bilingual, like to integrate all departments into the creative process and am known to call everybody gallo, thus resulting in everybody calling me gallo for some reason.